Great use case example of how augmented reality can be used to showcase real estate. Users can go from a table top overview to world scale AR. They can also tour an actual unit in the building to get a feel for the layout and view.
The Symphony at Boca Raton just completed construction. We had an opportunity to re-trace our steps from our pre-construction 3D visualization and recreate the walk through with video of the actual property. The only thing we weren’t able to get was the single unit at the end as it is still under construction. How does the final result compare to the 3D visualization?
It feels a little staged but it’s still a great example.
The old saying “Believe none of what you hear and half of what you see” has never been more true.
With the help of an interior designer, or going it alone, decorating your home always brought with it the risk of things not coming together the way you had envisioned – the lampshade didn’t actually fit the color scheme, the coffee table was too tall for your sofa, everything ended up too cluttered.
For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together.
Over the next few years, we will see significant adoption of AR technology by brands and retailers as a way to engage consumers and deliver a more compelling brand experience. We will see AR bridge the gap between the online and offline worlds. In many ways, AR can serve as the cornerstone for tying the digital and physical brand experiences together.
Here are a few of the AR trends that can make this happen.
The mixed reality industry is likely to be by far the most profitable industry for this decade. The former is a statement that’s been repeated and re-said countless times over the past couple years. However, now the projected numbers wholly support the claim.
Continue reading “How Much Does It Cost to Develop an Augmented Reality App?”