The Symphony at Boca Raton just completed construction. We had an opportunity to re-trace our steps from our pre-construction 3D visualization and recreate the walk through with video of the actual property. The only thing we weren’t able to get was the single unit at the end as it is still under construction. How does the final result compare to the 3D visualization?
It feels a little staged but it’s still a great example.
The old saying “Believe none of what you hear and half of what you see” has never been more true.
With the help of an interior designer, or going it alone, decorating your home always brought with it the risk of things not coming together the way you had envisioned – the lampshade didn’t actually fit the color scheme, the coffee table was too tall for your sofa, everything ended up too cluttered.
Continue reading “With Augmented Reality, decorating your home will never be the same”
For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together.
Over the next few years, we will see significant adoption of AR technology by brands and retailers as a way to engage consumers and deliver a more compelling brand experience. We will see AR bridge the gap between the online and offline worlds. In many ways, AR can serve as the cornerstone for tying the digital and physical brand experiences together.
Here are a few of the AR trends that can make this happen.
Continue reading “Embracing Augmented Reality in 2018”
The mixed reality industry is likely to be by far the most profitable industry for this decade. The former is a statement that’s been repeated and re-said countless times over the past couple years. However, now the projected numbers wholly support the claim.
Continue reading “How Much Does It Cost to Develop an Augmented Reality App?”
This is fun app that allows the user to cross through a doorway into an entirely different world. We created the augmented reality app with Unity and Apple’s ARKit. The user can place the portal anywhere they like and experience inter-dimensional travel.
Axxis 3 developed this app for the WEFTEC ’17 conference in Chicago, Users can explore the Parkson water treatment machines in virtual reality.
This is video capture of the actual VR experience in Oculus rift.
I enjoyed this portrait of pop-up book artist Matthew Reinhart because, well, pop-up books are awesome and will never stop being amazing no matter how old I am, or how far technology advances. But also because he explains the technical aspects that go into making a pop-up book, like the v-folds he uses to make something lunge out, the layers he builds to establish structure, and the different hinges he puts in to make objects move around.
Continue reading “How a Pop-Up Book Works”
Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective—hey, we wouldn’t be in business if they weren’t!—most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.
Sidewalk ads, branded giveaways (like pens or shirts), and local donations are all examples of offline guerrilla marketing. These simple actions are easy ways to spread the business name in subtle but effective ways. Below we pay tribute to the old-school marketing strategies that still do the job today.
Continue reading “10 Offline Marketing Strategies That Still Work Today”