It feels a little staged but it’s still a great example.
The mixed reality industry is likely to be by far the most profitable industry for this decade. The former is a statement that’s been repeated and re-said countless times over the past couple years. However, now the projected numbers wholly support the claim.
Continue reading “How Much Does It Cost to Develop an Augmented Reality App?”
Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective—hey, we wouldn’t be in business if they weren’t!—most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.
Sidewalk ads, branded giveaways (like pens or shirts), and local donations are all examples of offline guerrilla marketing. These simple actions are easy ways to spread the business name in subtle but effective ways. Below we pay tribute to the old-school marketing strategies that still do the job today.
It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and ensure that their experience with your product is as positive as possible.
A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.
Mobile Loyalty programs are a time-tested and effective means to help a company increase brand growth and its reputation. It attracts new and old customers alike, and it stimulates them to return again and again.
Wondering how to market your mobile app? Marketing your app is an on-going process.
Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even thousands of downloads when properly leveraged.
Here’s a comprehensive guide on making an early dent with your mobile marketing plan.
What is a push notification and how is it different from a text message? What are push notifications or also known as push messages? These are very common questions regarding mobile apps.
Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%.
Techpreneurs, especially in the mobile app business, often complain about lack of new ideas. There are many “me too” apps trying to steal the thunder from successful apps and miserably failing at it. This is because it is very difficult to become successful using someone else’s formula of success.
Just have a go at the iTunes or Play Store and look at some successful apps and their alternatives. Download both and compare. Even though the copy app might have more features and may be better looking, people will always go for the original app.
Seems unfair? No, it isn’t.
If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.