The 3 Cs of Successful Mobile App Business Ideas


Techpreneurs, especially in the mobile app business, often complain about lack of new ideas. There are many “me too” apps trying to steal the thunder from successful apps and miserably failing at it. This is because it is very difficult to become successful using someone else’s formula of success.

Just have a go at the iTunes or Play Store and look at some successful apps and their alternatives. Download both and compare. Even though the copy app might have more features and may be better looking, people will always go for the original app.

Seems unfair? No, it isn’t.

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Why Your Small Business Needs A Mobile App


If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

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How to Shoot 360-Degree Photos With Your Smartphone


Flat, two-dimensional photos are old news. The future is 360-degree photos that let you look around in any direction from a single standing position. You can share 360-degree photos everywhere from Facebook to Street View, and unlike 360 video, they can be easily snapped using the phone you’ve already got. Here’s how to get started.

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The popularity of animated explainer videos.

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business should have an explainer video.

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5 Reasons Your Retail Store Needs a Mobile App


Whether you have a beach town boutique, a shoe shop in the city, or a sports store in the ‘burbs, you want and need your customers to love your brand. Even with top-notch customer service and high product demand, something may be missing. Mobile apps have long been on the rise and they’re catching the eye of your loyal customers. They want access to your retail store at their fingertips, whenever and wherever they please.

So what is a simple mobile app really going to do for your business? Check out these 5 reasons why mobile is a game-changer for the retail industry.

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